Hazel-Atlas Glass Company
Description
1902-1964
The Hazel Glass Company merged with the Atlas Glass Company in 1902, forming the Hazel-Atlas Glass Company, which quickly became one of the largest glass manufacturers in the world iwth 14 plants across the country. In 1957, the company became a division of the Continental Can Company, but its maker’s marks stayed in use until 1964, when Continental sold its glass plants to Brockway Glass. The advertisement below was reprinted in a 1919 book on principles of advertising as an example of variation in form, as well as creative use of the product’s shape to draw the readers’ attention.
RRH
The Hazel Glass Company merged with the Atlas Glass Company in 1902, forming the Hazel-Atlas Glass Company, which quickly became one of the largest glass manufacturers in the world iwth 14 plants across the country. In 1957, the company became a division of the Continental Can Company, but its maker’s marks stayed in use until 1964, when Continental sold its glass plants to Brockway Glass. The advertisement below was reprinted in a 1919 book on principles of advertising as an example of variation in form, as well as creative use of the product’s shape to draw the readers’ attention.
RRH
Source
De Bower, Herbert Francis. Advertising Principles. New York: Alexander Hamilton Institute. 1919.