Joseph Schlitz Brewing Company
Description
1856-present
In 1849, a German immigrant named August Krug began brewing beer in the basement of his restaurant in Milwaukee; the next year, he would hire a 20-year-old German immigrant named Joseph Schlitz as a bookkeeper. In 1856, Krug passed away, and Schlitz took over the brewery, naming it after himself. The brewery grew steadily, sending hundreds of barrels of beer to Chicago in wake of the 1871 fire, and establishing its official slogan as “The Beer that Made Milwaukee Famous” at the 1893 World’s Columbian Exposition. By 1902, Schlitz had sold over 1 million barrels of beer, making it the largest brewery in the world. During Prohibition, the company rebranded as the Schlitz Beverage Company. In 1982, the brand was acquired by Stroh Brewery Company, who passed the brand on to Pabst Brewing Company in 1999. Schlitz is still manufactured today. Below is an early ad (1894) for Schlitz beer.
RRH
In 1849, a German immigrant named August Krug began brewing beer in the basement of his restaurant in Milwaukee; the next year, he would hire a 20-year-old German immigrant named Joseph Schlitz as a bookkeeper. In 1856, Krug passed away, and Schlitz took over the brewery, naming it after himself. The brewery grew steadily, sending hundreds of barrels of beer to Chicago in wake of the 1871 fire, and establishing its official slogan as “The Beer that Made Milwaukee Famous” at the 1893 World’s Columbian Exposition. By 1902, Schlitz had sold over 1 million barrels of beer, making it the largest brewery in the world. During Prohibition, the company rebranded as the Schlitz Beverage Company. In 1982, the brand was acquired by Stroh Brewery Company, who passed the brand on to Pabst Brewing Company in 1999. Schlitz is still manufactured today. Below is an early ad (1894) for Schlitz beer.
RRH
Rights
Public Domain
Source
Blocker, Jack S., David M. Fahey, Ian R. Tyrrell. Alcohol and Temperance in Modern History: An International Encyclopedia. ABC-CLIO, 2003.