Mum Manufacturing Company
Description
1888-present
Mum was the first company to manufacture deodorant. Mum was the first company to manufacture deodorant. Invented in 1888, Mum deodorant targeted armpit and foot odor; sold in small tins, Mum advertised itself with the slogan “Mum’s the word.” The 1914 advertisement below shows Mum’s focus on the product as a safe, unscented cream that would not stain clothes. The company was bought by Bristol Myers in 1932 and developed the first roll-on deodorant in 1952. Mum spread worldwide in the 1960s, was sold to Procter & Gamble in 2001, and is still in production today.
RRH
Mum was the first company to manufacture deodorant. Mum was the first company to manufacture deodorant. Invented in 1888, Mum deodorant targeted armpit and foot odor; sold in small tins, Mum advertised itself with the slogan “Mum’s the word.” The 1914 advertisement below shows Mum’s focus on the product as a safe, unscented cream that would not stain clothes. The company was bought by Bristol Myers in 1932 and developed the first roll-on deodorant in 1952. Mum spread worldwide in the 1960s, was sold to Procter & Gamble in 2001, and is still in production today.
RRH
Rights
Public Domain
Source
The Ladies’ Home Journal. Volume 31. LHJ Publishing, Inc. 1914.