Mum Manufacturing Company

Mum 1914.png

Description

1888-present
Mum was the first company to manufacture deodorant. Mum was the first company to manufacture deodorant. Invented in 1888, Mum deodorant targeted armpit and foot odor; sold in small tins, Mum advertised itself with the slogan “Mum’s the word.” The 1914 advertisement below shows Mum’s focus on the product as a safe, unscented cream that would not stain clothes. The company was bought by Bristol Myers in 1932 and developed the first roll-on deodorant in 1952. Mum spread worldwide in the 1960s, was sold to Procter & Gamble in 2001, and is still in production today.
RRH

Rights

Public Domain

Source

The Ladies’ Home Journal. Volume 31. LHJ Publishing, Inc. 1914.

Collection